How many times have you heard people complaining about the lack of “new” music? Or better yet, the amount of “good” music there is out there (wherever the hell that is). It seems to be the requisite gripe when it comes to rap music. Whenever I hear that complaint, I’m often compelled to ask which they’d prefer; quantity or quality, because it seems one will never get both simultaneously. To the person saying there’s not enough music, I say there’s too much music being made right now. You may disagree, but allow me to break it down from the POV of a Hip Hop middleman.
Since blogs are the new radio, that’s where the “artists” send their music. Now, while that may not mean much to the average fan, participating on that side of the sonic influx, to us, who listen & distribute said music via the bloggersphere, it can be somewhat of a headache. In a good way, sort of, but a headache nonetheless.
There’s literally too much music.
I can’t begin to fathom what it must’ve been like in the 90’s, when hordes of rappers could drive to offices & knock on doors with their
most likely horrible music in paw. One has to wonder if that deceased brick & mortar aspect of selling records (to record labels) played a part in the physical facet of the rap industry slowly drying up, what with rappers keeping it realer by the year & all. Really though, the last thing some poor Artists & Repertoire guy needs is to leave the house in search of new talent, only to return home dead because he refused tolisten to some duck sauce demo tape. Not that those types of scenarios played out often during the Golden Era of Rap music, but rappers didn’t get Internet points for murdering the competition back then, either. In the same vein, with artists now being their own A&R, manager, producer & literal recording house (read: bedroom labels & bathroom studios), it’s a lot easier to make & distribute music than it was a couple decades back. [Sidenote: If you call yourself a rapper, but aren’t on fb AND Twitter AND youtube, you’re not really trying to make it as a rapper in 2010. Better luck last year.] That faster, more efficient work ethic spells doom to the timely creative processes that rap fans once took for granted. Virtually anybody can & does “rap” now. So much so that I can’t imagine there are any true rap “fans” left. & the ones who do still exist are so brainwashed to the format of the system that pretty soon, all rap musicians will be failed caricatures of one another, like holding 2 funhouse mirrors in front of each other. That’s kind of what happened to jazz music, but you didn’t hear that from me.
Every morning, if only for a brief time, I scour the ‘Net to see who did what for the day. Obviously I’m looking for various forms of recent coonification©, & generally, the only days I really pay attention to the music leaks are the days I release my own list for consumption. Nonetheless, it’s impossible not to notice the new names & faces that seem to pop-up on every rap website, like that God-awful advertisement for ghostwriting services. No shots at the youngsters, whatsoever, just saying. By the law of averages, at the rate that rappers are multiplying, it’ll get progressively more difficult to find 10 new freshmen, annually. Within the next decade or so, XXL magazine may have to extend the class size to 25 or 30, assuming that all the newcomers are worthy of such a decoration, that is (which I highly doubt).
So, stop telling me there’s no [fill in the blank] music. As a matter of fact, take that energy you use to bitch & moan, & instead, fine-tune those ears. It would behoove you to do as much, trust me. From my vantage point, 2011 is gearing up to be one of the most crowded years for no-name rap cats & noob MC’s. If we stop listening to the bullshit (whatever “bullshit” is to you), it won’t even matter that it’s there. If you smell my cologne.