WIDEawake Entertainment is the Canadian company that bought Death Row Records from whatever fiscal hell Suge Knight doomed it to. So essentially, it’s being run by a handful of Canadian White people. Now, we all know I’m nowhere near racist. I hate everybody equally. However fact is fact, (more less), & the fact that these people are Cannuck saltines© is important to the proverbial plot of the story.
Whereas, back in the days, Death Row was running this rap shit, today it’s really nothing more than an imaginary marker. Something pretty to see in your rearview mirror, so to speak. Any conversation remotely linked to Death Row Records these days is about Tupac Shakur or Snoop Dogg. Maybe Crooked I, but the average rap fan is a) too young to remember that he was once label mates with Tupac, & b) knows him from Slaughterhouse, because Death Row’s been dead for years. But I digress. Nobody is checking for Death Row Records, unless Tupac decides, from his Cuban underground stronghold, to let them release some “lost” music, or one of the current owners commits suicide or something. God forbid.
All of a sudden, though, as if we’ve collectively traveled through some mediocrity-infused time warp, there’s a website, called DeathRowMusic.com, based on the label’s former glory. Like over a decade-ago former glory. Which, in rap music terms, is a
self lifetime, plus.
This is a reoccuring theme with these people; re-releasing music & reviving a moment that, unfortunately, has passed it’s expiration date. (Don’t shoot the messenger, shoot the synthesizer.) I can understand how WIDEawake could conceptualize Death Row Records as a pillar of the current rap community, especially since it seems White people either despise Black folks, or love them unconditionally (almost to a fault). However, the reasons that made Death Row Records famous had little to do with the music. Perhaps there has to be a certain amount of unbanization in play to understand that, if you smell my cologne. We just think they made all this wonderful music because the same 10 Death Row hits stay in radio rotation. However, the hit records were mere coincidence to the exciting lifestyle that made Death Row Records the monster it once was.
So, WIDEawake, as much as niggas of all colors & ethnicities love the hell out of The Chronic, I’m not rocking the album cover on a hat or shirt. Not for free. So definitely not for whatever price you’re attempting to extort from my recession snaps. Also, Tha Dogg Pound was an awesome group, 15 years ago. Same with Snoop. So, pardon me if I’m not in a hurry to buy any of their rookie year Hip Hop paraphanelia. Unless it’s a thousand dollar bill, autographed by the label’s most popular mule©. In which case, I’m still not interested in spending more than 5 bucks for it. It’s just not that serious.
Really though, hire some people who are more accurately synchopated with current events. Speaking of which, in case the company reps haven’t been online recently, there’s literally thousands of thirsty, young artists, chomping at the bit for a chance to prove their worth. & that’s where you’re contribution to Hip Hop is going to come from, guys; the new talent. The un-jaded fresh meat, if you will. Until that actuality is realized, in a financial capacity, failure in imminent, site unseen.